Quantitative Metrics for Your Organization

Data Analysis Proposal

Proposal By: Jennifer Layton

 Introduction: This proposal is comparing and recommending different social analytics tools to be used across GE social platforms

Goals:

• Gain qualitative social data to inform optimizations.

Analytics Tools:

• Hootsuite
  • Create search streams by hashtag, location, or keyword to find compelling and curate content that you can share on the fly. (https://hootsuite.com/platform/content-curation#)
  • See a clear, concise snapshot of your key Facebook, Instagram, and Twitter activity to track trends and measure growth. (See a clear, concise snapshot of your key Facebook, Instagram, and Twitter activity to track trends and measure growth. (https://hootsuite.com/platform/analytics#)
  • Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry. (https://hootsuite.com/platform/monitoring#)
• Benefit: Ability to track trends and conversations in real time to optimize creative content and participate in trending conversations making your brand more relevant and visible.

 

• SproutSocial
  • Social monitoring & listening tools: Analyze relevant keywords and hashtags to understand brand and category trends and make informed strategic decisions. (https://sproutsocial.com/analytics-and-social-listening/)
  • Identify & Create Brand Advocates: Create tasks and reference contextual information to identify and intelligently engage with leads turning your social media marketing campaigns into tangible ROI. (https://sproutsocial.com/social-media-marketing/)
  • Benefit: Ability to identify brand advocates and influencers to speak about your brand and social marketing campaigns to increase visibility ourside of your audience.

 

• Google Analytics:
  • Proactive Insights: Analytics will automatically surface insights from your data on key changes, new trends and other opportunities you should be aware of. (https://marketingplatform.google.com/about/analytics/features/)
  • Benefit: This tool could be beneficial as social media stories and data to inform trends and content that will resonate with audiences.

Conclusion: After reviewing the different qualitative data tools, I would recommend implementing Google Analytics Consumer Surveys. The primary reason for this recommendation is that the tools available can be used to better understand data about different audiences. Customizable surveys allow for the opportunity to ask questions target toward the different audiences giving insight to areas of optimization.